What information should I include in each task brief?
Each task needs clear details so we can deliver fast and correctly. When submitting a request, include:
- Goal: What result are you trying to achieve? (example: increase add-to-cart rate)
- Page or URL: Where the change will go.
- Reference: Screenshots, examples, or notes that show your idea or pain point.
- Priority: High, medium, or low.
- Copy or Text: Any headlines, product names, or messages you want included.
- Tracking Notes (if needed): If you want this task tracked or tested in an A/B tool.
This helps our team design or build exactly what you expect, without back-and-forth.
What Design tasks can Midday handle?
Midday handles most Shopify and ecommerce design work that impacts conversions.
Here are the standard types:
- Landing Pages – product launches, campaigns, or lead capture
- Product Detail Pages (PDPs) – layout redesigns, new modules, upsells
- Product Listing Pages (PLPs) – filter layout, grid design, sorting logic
- Cart Drawer / Cart Page – trust elements, cross-sells, design tweaks
- Checkout Design (within Shopify limits) – field layout, trust badges, copy
- Homepage Sections – hero, feature banners, testimonials, collections
- Promotional Banners / Pop-ups – offers, lead capture, announcements
- Navigation and Menu Layouts – desktop and mobile
- Email Capture or Exit Intent Modals
- UX Enhancements – spacing, clarity, micro-interactions
All designs are built with conversion principles in mind and delivered “Dev Ready” in Figma.
What Shopify Development tasks can Midday handle?
Our dev team handles most front-end and conversion-based development tasks on Shopify, including but not limited to:
- Landing Page Builds using Shopify sections or templates
- Custom PDP Modules (example: reviews, shipping info, FAQs, upsells)
- Homepage Updates – new sections, animations, or content refreshes
- Cart and Drawer Updates – logic, layout, dynamic recommendations
- Navigation Changes – new menus, submenus, or header styling
- Speed Optimization – image compression, lazy loading, code cleanup
- App Integrations – reviews, loyalty, upsell, and A/B testing tools
- Theme Setup and Section Management – new reusable sections or templates
- Minor Backend Edits – metafields, schema, or settings changes
- Bug Fixes – layout or responsive issues
If it touches conversion or design, we can build it.
How long does it take to complete a task?
We group all tasks into three tiers based on scope and effort. With every new task, we assign a due date. Here are some common tasks:
Tier 1 – Small (1 to 2 days)
Quick fixes or design updates.
Examples:
- Banner or promo update
- Minor layout or text tweak
- New section or module design
- Adding a trust badge or social proof element
- And more...
Tier 2 – Medium (3 to 5 days)
Moderate design or development tasks.
Examples:
- Cart drawer or checkout layout redesign
- PLP or homepage section design
- Landing page design
- Custom form or modal
- And more...
Tier 3 – Large (5 to 7+ days)
Full-page redesigns.
Examples:
- Complete PDP redesign
- Multi-section landing page with animations
- Complex feature (example: quiz flow or advanced upsell logic)
- And more...
We always provide an estimate when the task is approved so you know the expected delivery window.
How do we perform Quantitative Research?
We use analytics tools to find real performance data before suggesting changes.
Our core tools are:
- Google Analytics (GA4): We review page performance, conversion funnels, drop-offs, and device behavior.
- Microsoft Clarity: We watch heatmaps and session recordings to see where users click, scroll, or abandon.
- A/B Testing Tools (like Shoplift): We track how variants perform and measure conversion lifts over time.
- This data helps us identify low-performing pages, friction points, and improvement opportunities.
- Every insight turns into an actionable task or test idea.
What counts as a Conversion Website Rebuild?
A conversion rebuild happens when we redesign your site entirely (new theme) to improve performance. It goes beyond simple updates. It means:
- Rebuilding templates such as homepage, PLP, PDP, or cart from the ground up
- Updating the layout, hierarchy, and messaging based on data and CRO research
- Modernizing visuals while keeping site speed and user flow top priority
- Rebuilding with a consistent component library for long-term scalability
- In short, it’s a full overhaul built for conversion, not just style.
What’s the agenda on the Review Calls?
Review calls are quick progress check-ins to keep projects running smoothly.
Each call includes:
- Work Review: What’s been completed since the last call.
- Active Tasks: Status of ongoing items and any blockers.
- Next Deliverables: What’s queued up next week.
- Client Feedback: Review feedback or approvals needed.
- Housekeeping: Access, files, or timeline updates.
What’s the agenda on the Strategy Calls?
Strategy calls happen monthly or bi-weekly (depending on the plan). They focus on growth, testing, and high-level direction.
Each call includes:
- Results Review: Walk through performance data, test outcomes, and insights.
- Learnings: What worked, what didn’t, and why.
- Opportunities: Pages or flows showing high drop-off or untapped potential.
- Next 30-Day Roadmap: Define priorities for the next design and dev cycle.
- Open Discussion: Questions, new ideas, or future goals.
